Hottiewood
A new and upcoming fashion & lifestyle brand that specializes in matching sets with their designed prints. “Being you is the hottest,” and how everyone is created uniquely and beautifully is the key of the brand’s core values.
Our angle on social media was to work with lifestyle influencers instead of the traditional fashion/blogger in order to send strong messages, to increase brand awareness as the brand was first starting to grow.
I focused on scouting all the potential like-minded & engaging influencers, reaching out, presenting the brand and pitching long-term collaborations, communicating the needs, terms, and conveying the right messages through each influencer’s perspective, making sure the contents and images were consistent to the brand’s feed, following up and managing the social media as well as creating the brand’s own social media content.
Influencers Marketing
Content Create
